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Sony’s new ZV-E10 II camera is designed to sway vloggers away from $1,000 phones

The Sony ZV-E10 II in white, sitting on a table with its lens detached.
The ZV-E10 II looks a whole lot like its 2021 predecessor.

Trickle-down economics may be garbage, but Sony remains a steadfast believer when it comes to the tech in its cameras. The new ZV-E10 II continues Sony’s trend of bringing small, iterative changes down from its pricier cameras to more affordable models. Only it’s never without some tradeoffs.

The ZV-E10 II is the APS-C mirrorless system camera follow-up to the original ZV-E10 of 2021, now with a bigger battery, a 26-megapixel backside-illuminated sensor, and improved 4K video. It will also cost $999 for the body or $1,099 in a bundle with Sony’s new PZ 16-50mm f/3.5-5.6 OSS II lens when it launches in early August — right around the price of a flagship phone like the iPhone 15 Pro Max. But, of course, even the best iPhone camera has a…

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