In a late Friday email, X CEO Linda Yaccarino announced the launch of a new “video tab” feature (resembling a TikTok-style endless scroll, according to a source at X) and an X-exclusive reality series, called The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.
This announcement comes shortly after a gathering of X partners and clients at the New York office on Tuesday, while Yaccarino works to retain advertisers and content creators — both vital to the platform but steadily fleeing due to the behavior of its owner, Elon Musk.
Yaccarino added that Purce and Ohanian came to the office to share more about the upcoming premiere of The Offseason — which is set to go live October 18. X has been securing…
